Result Oriented Marketing

Create Great Customer Engagement

The very phrase social media marketing has a certain kind of "energy" to it. It involves connecting, interacting and succeeding together with your customers. If your business isn't successfully engaging your audience on Twitter, Facebook, YouTube, Instagram and other platforms, you are losing out on a fruitful marketing avenue and a wonderful opportunity for customer retention!

  • Well written content attracts more audience.
  • Stunning social media designs.
  • Landing page design and integration.

Social media forms the core of your digital presence. E2M, being a full stack digital agency at heart, knows how to milk the mix! We have a dedicated team of "social" consultants with marketing in their DNA who understand how your website, app, PR, media, SEO and online advertising, all contribute to never-ending two-way conversation between you and your customers.

Our Process

The Social System" provides an outline for developing a clear strategy to guide all social media efforts.

Social Identity

This is “the root from which your social strategy will develop.” According to Fox, it’s important to define who you are, but from the perspective of a two-way conversation. Developing a brand identity is pretty standard.

However, two-way conversation requires brands to define the parameters — what to say, what not to say, and the tone to maintain — for the person or team managing the social media accounts.

social process

Community Activation

Traditional marketing approaches community in terms of outreach, but on social people come to you. And Fox noted, “it’s not just your target audience — it’s investors, employees, journalist, it’s everyone.” She said this is the most common point of failure for brands who just want to promote.

In this step, companies need to understand themselves from the perspective of who their audiences are and what those audiences expect from them.

social process

Content Strategy

Fox said that people understand the need to create content but they’re taking a “throw it up against the wall see if it sticks,” method rather than building based on the first two steps

The problem with this approach is that you can’t create an effective content strategy without first knowing who you are and, second, knowing who your audiences are.

social process

Social campaigns

Fox called campaigns the shiny object. “Everyone wants to do campaigns.”

Without the foundation of the first three steps, she said campaigns provide short-term wins, but no sustainable growth.

social process

Social intelligence

ots of people are talking about big data and social analytics, but according to Fox social
intelligence is more tactical than strategic; it’s where you discover just how savvy your organization
is when it comes to social.

Social intelligence is not the beginning of social strategy but where social strategy is executed
through policies, procedures, metrics, tactics and tools you use to listen, measure, respond,
integrate and engage in real-time online conversation.

social process